PERSPECTIVE · 3 MIN
AI is not your competition. Inefficiency is.
The threat to your business is not the model your neighbour is using. It is the friction you have stopped noticing.
The wrong enemy
Every week a founder tells us they are worried about "what AI will do to their industry."
We usually ask a different question: what is inefficiency already doing to your business today?
The real threat
The real threat is not the model your competitor is using. It is the meeting that repeats every Tuesday because no one wrote down the last decision. It is the customer who left because the follow-up sat in a drafts folder.
The lab view
AI, well used, is the fastest tool we have ever had for removing friction. Badly used, it just makes the friction faster.
We are in the business of the first kind.
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